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Advertising

The human brain receives signals faster through eyes rather than ears. The other senses facilitate visual appeal, and are also important to focus on. According to a study, large companies spend billions in the budget for market research in color, contributing to the development of products and packaging. Color, with the content, can belong to the visitor’s interest and makes surfing the web page already. An article will color the reader to read through. Color makes things prettier. As the blue color is said to have a relaxing effect. Red represents the passion and love. A recipe can have red as the background color. The fast-food meals have bright picture of beautifully decorated plastered on the walls. Ads, especially food, have strategically placed lights.

The effects of light triggers hormones in the brain, which increases hunger. Countries around the world have different cultures that relate a color to an occasion or emotion. Climatic conditions also attributed to this. As the United States, people relate black to death and while in Asia, white is associated with death. People living near the equator, like the warm colors and people living near the poles and cold colors. Black is synonymous with elegance, sophistication, seduction and mystery. White represents peace, pure, clean, smooth and youthful. Gold stands for prestige, luxury and elite. Money is synonymous with prestige, scientific and cold. Yellow stands for warmth, happiness and joy. Orange, is in search of warmth, joy, and dynamic. Red represents love, enthusiasm, strength, passion and danger. Rosa is synonymous with caring, gentle, sweet, and security. Green represents nature, sweet, fertility and abundance. The cool blue represents trust, belonging and reliability.

From the perspective of the advertiser, we can conclude that colors can determine the purchasing habits of customers. Black, blue, red and orange to attract impulse buyers. Smart buyers are attracted to pink, light blue and navy blue. Companies use the colors in the logo, advertising, etc., to pass the right message to the client. Wal-Mart announced a dark blue background and a capture line is “We sell less,” meaning that customers are smart target. Before designing an ad, target customers must be recognized and the advertisers should not use colors that are your personal favorites, but according to the campaign. Advertising to children should have bright, vivid colors. Yellow, red, blue and green are primary colors, the colors that appeal to children, so parents buy those colors for their children. These colors represent warmth, sweetness, trust, reliability, joy and security.