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Advertising

Featuring a female model in advertisements initially started with advertising for products like alcohol and adult entertainment. It was a very nice model for a forced in all types of advertising, which sometimes seems superfluous now. Many women rights activists say that women who projected himself as an object by such advertising. But the bitter truth is that advertising affects women with viewers of all age groups and advertisers have recognized this. The display begins with a beautiful woman posing in a seductive followed by the product or service offered by the company. The beauty of the model has attracted customers, advertisers do not have to work harder to motivate them.

It is completely irrelevant for a female model or actress to promote men have advertising products. Some good examples of this point to show a woman in the deodorant commercial ax and comparison of a woman’s body partially naked body of a car. Second drawback is more emphasis on the model is the attention that the product is not worthy enough. The goal of advertising is wasted. Surprisingly, only a few male models favors male-oriented products. Even a picture of a woman on an Internet business does not seem logical to some extent, as thirty percent of female Internet users, and seventy percent of Internet users male in the world. To complete, advertisers can not explain why beautiful bodies bring such advertising success.

The ads are compelling and motivating tool that can leave a great impact on the minds of the audience and play an important role in shaping the culture and attitude of people playing. Expansive and comprehensive representation of women in this way simply reduces the image to an object of passion. The focus is solely on the physical beauty of women like features, the curves of the body. Companies have a moral responsibility in society. These ads have been faced with a negative influence on society and led to common problems for women. The main negative effect of pressure on women to get the body almost perfect. This leads to depression and other long-term mental illness. According to studies and surveys, most women desire, advertising and lower self-confidence, they visualize themselves as unattractive by the image of the perfect woman is represented in advertising.

In America, 75 percent of healthy women think they are overweight. Half the population of women suffering from any type of diet program and nearly 10 million women with severe eating disorders. The weight of a fashion model is 23 percent less than the weighted average ordinary woman. Ads were not spared women are battered. In a special report after-shave lotion commercial, the voice of the bottom is, its essential to learn martial arts, because once a man is the company’s products, women in general is on and throw themselves at him . Towards the end of the advertisement, they show a male model if the model of several women who seem to have attracted him. This is the breakdown of respect for women on the lowest level. After all this stress to viewers identify women as the weaker sex. Exposure of women as sexual objects or acts of physical violence and rape have been released. The ethics of marketing should be built to make the status of women in society and attentive not to degrade the necessary respect, however.