Posts Tagged ‘brand’
Brand And Advertising Is Not Art, But The Serious Business
January 19, 2012 | 
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Trapped in a subjectivity of art & creativity. Although great for their input in terms of communication & artistic ads, but none of those ads that speak about whether the ads will increase sales or not. I prefer the opinion of a book entitled “How To Write Ads That Sell” by of the founders of BBDO, that lovely promotion is promotion that sells. No matter the shape. No matter the lay-out, no matter the content of its message, its positioning, lovely promotion is promotion that sells.
Is a mistake that is not fair if the advertisement is made only to accomplish the goals outside sales, such as awareness, association, & so on? With such strong competitive pressures, the ability of promotion to sell even more important. I am including marketers who think that the success of marketers finally determined by thing: increasing sales. I do not think that marketers are only in charge of thinking about branding without increasing sales. Branding is not measured by the increase in sales, is the same as art galleries are visited & admired by plenty of people, but did not sell even painting. Unless there is a rich man who has a gallery as a hobby. But a brand is not a hobby. A brand is serious business. The life & death are determined by sales & profits & sustainable growth. Not to speak of sales a month, a year. A brand cannot wait long to increase its sales. Without a solid strategy & tactical capabilities are adequate, a brand won’t be able to support him. This is where the future role of the marketer. Marketers are more sales-oriented will be increasingly sought after, due to the rising demands of competition, to be not cost effective for companies to hire promotion people are lovely at playing branding or promotion, but not lovely at increasing sales of his brand.
Then how a marketer can increase sales of its brand? Do your research, both formally, as well as stealth. Be a mystery shopper at outlets selling your products & competitor’s products. Forward in to battle. As on the battlefield, the lieutenants & officers of a great future is the most advanced on the battlefield, leading his soldiers. Similarly, a great marketer & effective is a step in the market, if necessary, with the sales or consumer to listen to customer complaints. Any input that was taken can be turned in to weapons able to increasing sales. To listen to a variety of complaints. To listen to their rebuttal to the matchless selling proposition & positioning that they have painstakingly created. But this has to be compulsory, if the marketers require being able to fine-tune its strategy & its promotion tactics with customer preferences, to further reap greater sales.
The logic of a successful brand is actually simple: find the true voice of consumers, who represent segments or classes of the most profitable, & then meet what is demanded by the most profitable segment of it. This was completed, and then the sale of a brand will explode. Meet consumer demand through various promotion mixes.
The Credibility Of Advertising
I recently saw a recorded announcement in my mailbox, account, my email is shared by many people around me. The postal sector was generally true for Flyers lost dogs, cats, small children, etc. This time, without notice, but the announcement of a service request, I think, you need a personal connection. The ad said simply: “affordable, high-quality, licensed daycare called XXXXXXX”.
Although not yet have children, however, I can only assume a responsible parent should be impersonal, this call for their children and laughter. Would you trust this name, no face, no credit of the organization with their children?
I began to think that the credibility and an important role in business today plays. I searched the yellow pages for a landscaping company – six sides competing for my dollars, but devoid of personality. Not one person on my list is Microsoft’s marketing arsenal, and have no brand awareness worldwide. However, thousands of “small business” (a term I hate) that incredible local recognition.
Think Blue Sky Landscaping (for people in Western Washington), who Dillanes about coffee? I’ve never heard of coconut pink? Headquartered in Tacoma. What you say about your business: How to attract customers to their customers, of course, word of mouth is a powerful marketing tool: “I am a trustworthy person.” What about new customers?
Posted in brand, business, company, customer, marketing, organization | 
Tags: announcement, brand, credibility, customers, dollars, organization | 
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Advertising, What Do You Mean?
When it comes to advertising is a lot of people tend to take the position that advertising is easy to make “people buy things they do not need.”
There is a great reluctance to board the hatred against the advertising industry. What is the main catalyst for this aversion to advertising industry? Although, as part of the collection of information in the buying process is an important exhibition, which is one of the most important methods of advertising used by companies to explain their products.
It can be argued that in recent years, the “hard sell” buy neon signs and advertising on television in the face proved to be economically beneficial to all participants, despite the cynicism that surrounds them. There is another technique for the formulation and implementation are used in ads. The “soft sell” that seeks, in essence, is a product or service, without, to appear clearly as you try to sell is to sell. And “sales promotion announcement without hitting or entry to be deleted.
The consumer today is known as the postmodern consumer. They are intelligent, aware of the brand, and the need to convince the skeptics, or the creative eye and design, wants to give more publicity than five seconds of attention. Never part with your hard earned money spirit.
Soft-selling advertising, as the name suggests allows more sensitive approach to communicate your message is subtle, and adheres to the philosophy of marketing, to find out what the customer wants and deliver that, contrary to what the customer says he wants regardless of mission to be difficult to sell advertising.
Report to keep your message short and concise, it is counterproductive for more than one potential benefit of a product or service. Enter the recipient’s information and publicity useless too.
Posted in advertising, brand, design, industry, information | Tags: brand, companies, consumer, deleted, industry, money, participants | Comments Closed