Posts Tagged ‘credibility’
The Credibility Of Advertising
November 26, 2011 | 
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I recently saw a recorded announcement in my mailbox, account, my email is shared by many people around me. The postal sector was generally true for Flyers lost dogs, cats, small children, etc. This time, without notice, but the announcement of a service request, I think, you need a personal connection. The ad said simply: “affordable, high-quality, licensed daycare called XXXXXXX”.
Although not yet have children, however, I can only assume a responsible parent should be impersonal, this call for their children and laughter. Would you trust this name, no face, no credit of the organization with their children?
I began to think that the credibility and an important role in business today plays. I searched the yellow pages for a landscaping company – six sides competing for my dollars, but devoid of personality. Not one person on my list is Microsoft’s marketing arsenal, and have no brand awareness worldwide. However, thousands of “small business” (a term I hate) that incredible local recognition.
Think Blue Sky Landscaping (for people in Western Washington), who Dillanes about coffee? I’ve never heard of coconut pink? Headquartered in Tacoma. What you say about your business: How to attract customers to their customers, of course, word of mouth is a powerful marketing tool: “I am a trustworthy person.” What about new customers?
Posted in brand, business, company, customer, marketing, organization | 
Tags: announcement, brand, credibility, customers, dollars, organization | 
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Testimonials To Turn Prospects Into Customers
Large companies hav
e instant credibility with their well-known company or brand. However, small businesses have their own credibility. One of the most powerful tools you can use for this customer testimonials. Here are five tips to help convincing evidence and use them to convert prospects into customers.
First testimonies collected continuously
First, create a file for the positive feedback that keeps its customers. Many good testimonials are hidden in the occasional customer feedback during normal communication. For example, send a postcard or an email client recently asked me what I like about your product or service. Three are sufficient, unless the message is too long.
Several aspects of its products and services are likely to respond to different perspectives. Testimony at trial, given the word to get a series of comments from our customers. The benefits can be demonstrated by the testimonials of customers, generating more business for you.
For example: “In two weeks I lost 9 pounds, feel years younger and still enjoy my favorite foods.” This statement, to encourage those who want to lose weight quickly for the program.
Permission to use testimonials
Always ask permission from customers before its declaration. For example, typically at least my client name, city and state (or country). If you sell to businesses and individuals can, other things of every customer with their testimony. For example, the title of your customers, your company name, type of industry or anything else that would appeal to other customers like them.
Products in evidence, if you
You can gather all the evidence and in your sales letter or web page especially if the message is short. Or you can spread your message strategically especially if the message is long. But always highlight testimonials to be the rest of the message. For example, in italics, quotation marks. Websites that can be highlighted in yellow, or even a different color that matches the background color contrast of the page. The 5 tips in this article shows how to obtain convincing evidence – and maximum effect. Start applying these tips now in your business and quickly convert more leads into customers.
Posted in business, communication, company, customer, prospect | Tags: communication, credibility, customer, example, feedback, permission, testimonials, tips | Comments Closed