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A website should be able to link to your site on the first three leading search engine and page range should be high, which means land that many visitors come to the site. This can be achieved, or popularly known as SEO search engine optimization by applying known. This is a marketing strategy, the quality and quantity of traffic flow increases to a certain website through search engines. SEO is not just about search engine results, but also the image search, video search and industry-specific vertical search engines. If a link to the website are subject to a search engine spider crawls across a page referring links to other sites collect and store these pages in the search engine server.The information collected on these pages to the indexers, whose job it is to obtain information from these pages, such as keywords and weight, the location of the site, and other compounds that are stored for the spider to crawl in the future to extract sent.Initially, the search engine algorithms aimed at optimizing keywords, meta tags, files and indexes that are made available by the webmaster.

Meta tags provide information on a particular page, but its use for the indexing of pages has not been successful because some webmasters added irrelevant meta tags in order to increase the number of visits and huge advertising revenues. He even changed the HTML of web pages for a good page rank. Search engines began using complex ranking algorithm, which were difficult to manipulate for webmasters to provide Internet users with real-time results. The web page rank is calculated mathematically by the strength functions and the number of incoming links. Later, he developed algorithms that several other factors such as page ranking factors and from the side, to consider such as a hyperlink. Then manipulate the page rank is not the webmaster who started the exchange, buying and selling of links pointing to spam, and even the creation of numerous web sites that lead to this end link. Became more complex algorithms for each day, and passes the search engines keep their algorithms secret.

Although investment in SEO is very fertile, but at the same time is risky, because no notice is required by the algorithms used to change and the search engine stops directing traffic to the site. Many consultants are on the market that offers SEO services. Search engines like Yahoo has algorithms to extract the page rank pages, but by the cost per click or set fee, which means that if an advertiser wants the page is shown with its display, is expected to raise money to pay for it. Google Ad Words examines the ads, the words in the search field, a surfer wrote. The Million Dollar Homepage, the concept of pixel advertising is a form of display advertising. Depending sold by the pixel, the space to advertisers. Keyword advertising means advertisers who buy the URL of a site and place their ads there.